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Why is The Church of Jesus Christ of Latter-day Saints such an avid advocate of Apple products, or at least a strong supporter of Apple products? The Church has a myriad of commercials featuring Apple products including television commercials, YouTube videos, and internet memes. The number of apps the Church produces for Apple products eclipses the apps produced for other platforms. Also, iPhones and iPads are being distributed to missionaries. The use of technology to help perform the work of the Lord and share His Gospel was wonderful inspiration. However, I do not understand why the Church has chosen Apple as their platform of choice. Of the top three current technology platform (Apple, Google, and Microsoft), Apple most strongly opposes the thoughts of the Church and has the most moral decay. Apple is the least charitable of the three companies, strongly opposes traditional marriage (being marriage as defined between a man and a woman), and has the most expensive products. Google, in general, is a good company, charitable, and have well priced products. However, I feel that Microsoft and their product line best meet the Church’s needs and Microsoft is also well known for their charitable efforts. The Windows Phone is known to be more secure than the iPhone or the Google Phone platform. From an administrator’s perspective, Windows is the most and easiest to control. From a developer’s perspective, Windows has the greatest unity between products and code portability.