Tonight, Richard Miller had an interesting suggestion of including "tinyurl.com" functionality into lds.org, so that when posting something in a ward newsletter or in the Ensign, you could use lds.org/496 which would redirect to whatever the admins created that link for. So when the newsroom posts a link about new humanitarian aid, they can also create a permalink with that structure which can then be used by others for easy distribution instead of the longer, bulky URLs.
Other sites and magazines use this functionality. For example, in MacWorld magazine they post links at the end of stories such as "macworld.com/338" (or something like that) for readers to find more information, where the URL is just a redirect to the longer one.
Anywho, just thought I'd post Richard's idea here for others to read/comment on.