mormon.org advertisement

I noticed an advertisement for mormon.org while checking my yahoo mail today. Here's a screen grab:


Awesome! The Church has always used technology to spread the Gospel (printed tracts, radio, TV, etc.), so it's only natural that they use the web. This is the first advertisement I've seen online, but I'm curious to know if there have been other advertisements. Has anyone else seen one around the web? I hope mormon.org is getting a lot of hits from these adverts - it's probably pretty expensive to get such a large and prominent space on yahoo. Then again, yahoo mail has ~250 million global users and ~80 million US users, so these advertisements could reach a lot of people!

-Jeff

Wow, that's really cool! Thanks for posting!

Just saw another mormon.org advertisement over at www.ghosttowns.com

boydjeff, do you have a screenshot of the advertisement since the banner rotates through a bunch each time you load the page.

Attached is a screenshot of the advertisement on ghosttowns.com. It's a different size ad than the one on yahoo mail.

-Jeff

Hmm the font color on the white background seems to make it less noticeable to me, so that it blends in with the white behind it.

I haven't seen any ads on the web, but I have seen (and photographed) a couple of billboards for Mormon.org.

Where did you see the billboards?

And does anyone know of any other advertising for the church? I know they've had commercials going but internet ads and billboards are just two new venues they have started and I was wondering what other ones are going to be used.

thedqs wrote:Where did you see the billboards?

I think I was heading east from the Mormon Trail Center at Winter Quarters. If I look up my GPS tracks I can probably find a more exact location.

This reminds me that a few weeks ago in our stake presidency meeting, the stake president said he'd learned from our Area Seventy that the Church was doing some localized advertising. The billboards mentioned may be part of that. The Church was monitoring effectivness by the tracking IPs in mormon.org hits.

Ads on Yahoo and other sites may be related, but would skew the counts as there'd be no way to tell if a hit from a given IP was spawned by a local or Internet ad.

Has anyone seen a particular subdirectory used on these ads? For example, they used one for Finding Faith in Christ where I think the URL was findingfaith.mormon.org and that took the person who saw the ad or other matter to go to that particular page on mormon.org to see and obtain more info.

I believe that clicking on the ad attaches a referer header to the GET in the http headers. So they could still track if the internet ads are working.

Also most ad companies keeps track of how many times your ad has been clicked and from whom. (Billing and stats purposes)

thedqs wrote:Where did you see the billboards?

There are at least 2 in Vegas, one on I-15 at CC-215, near the speedway. The other one is at Rancho and Jones.