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LockedChurch Logo: Use and Protection

65 postsstarted by MorettiDP 127,843 viewsoriginal topic

MorettiDP
Member
#1
I understand the needs to protect the Church Logo and other Church Trademarks, Copyrights, Marks, Patents, etc. But I believe that we need more access to the correct Church logo.
In my ward and stake, members are called to make bulletins and newspapers. Wards produce envelopes and office papers and letters to use in many programs and services. All of these products don't present the Church logo correctly.
I can see these documents with bad copies of Church logos. Brazil Ribeirão Preto Mission, Campinas Brazil Temple and Area offices like Distribution Services for Brazil South Area uses corrupt versions of Church Logo to your documents and pieces. The MLS Brazilian Portuguese translation presents a not-formatted version of the Logo.

I believe that the Church units need help protect the logo use, but to protect the logo isn't needed proibited the logo's use. I am contacted the Copyrights and Permitions Office months ago to ask to have a copy of the font of Church logo or good cdr or jpeg copies of the logo in multiple languages to use, but I do not received a response.

The Church can produce a Mark Use Handbook and turn an intranet site with access to the logos, etc.? I ask it here because the primary logo usage for me is to produce technologic related materials, like computer prints, computer generated images, printed marerials produced on computer (like bulletins), etc.

Thanks for your support!
_____________________
Sorry for the bad English!
WelchTC
Senior Member
#2
MorettiDP wrote:I understand the needs to protect the Church Logo and other Church Trademarks, Copyrights, Marks, Patents, etc. But I believe that we need more access to the correct Church logo.
In my ward and stake, members are called to make bulletins and newspapers. Wards produce envelopes and office papers and letters to use in many programs and services. All of these products don't present the Church logo correctly.
I can see these documents with bad copies of Church logos. Brazil Ribeirão Preto Mission, Campinas Brazil Temple and Area offices like Distribution Services for Brazil South Area uses corrupt versions of Church Logo to your documents and pieces. The MLS Brazilian Portuguese translation presents a not-formatted version of the Logo.

I believe that the Church units need help protect the logo use, but to protect the logo isn't needed proibited the logo's use. I am contacted the Copyrights and Permitions Office months ago to ask to have a copy of the font of Church logo or good cdr or jpeg copies of the logo in multiple languages to use, but I do not received a response.

The Church can produce a Mark Use Handbook and turn an intranet site with access to the logos, etc.? I ask it here because the primary logo usage for me is to produce technologic related materials, like computer prints, computer generated images, printed marerials produced on computer (like bulletins), etc.

Thanks for your support!
_____________________
Sorry for the bad English!
I understand your concern and will forward it on to the Intellectual property department.

Tom
ajerome-p40
New Member
#3

Church Trademark Use Handbook

If I may also chime in on the idea of a Church Trademark Use Handbook...

I wish I could recall better a (GA) talk given a couple years ago that encouraged members to place links on their web pages to the official Church sites. Since I cannot site this talk exactly, I'll just say that I took it to heart.

I maintain several web sites and, where appropriate, I do my best to recommend (or even blind-link) various of the Official Church web sites. The best example is www.pseudepigrapha.com, which provides blind links to the Churches great scripture pages.

(The idea is not to classify the scriptures as pseudepigrapha, but to introduce my visitors to the Church site where there might be an interest in the Book of Mormon, D&C, PofGP, and answer questions about religion and God in general from my LDS perspective such as defining the terms "pseudepigrapha" and "Apocrypha").

The blind-links to the Official Church web pages are not a problem for me (and I assume that they are not a problem for the Church).

However, I also have a named link to www.lds.org. This link (instead of a well-designed, identifiable, graphic), is displayed on my page as the bulky text "The Church of Jesus Christ of Latter-day Saints". Bulky, as not to pretend to try to mimic the official Church logo.

I wish the Church would find a way to allow me to use some sort of recognizable "Church authorized" graphic I can use instead of my bulky text approach.

Perhaps the Church could come up with graphic/logo specific to this need, and a handbook (and/or agreement) which specifies how the logo may be used?

Best wishes;
-Adam Jerome
mkmurray
Senior Member
#4
ajerome wrote:I wish the Church would find a way to allow me to use some sort of recognizable "Church authorized" graphic I can use instead of my bulky text approach.

Perhaps the Church could come up with graphic/logo specific to this need, and a handbook (and/or agreement) which specifies how the logo may be used?
I would think the graphic needs to be clear that it is intended to be a link to the official Church site, and not that the presence of the graphic states that the hosting site is an official Church site. Something like "Click here for the official site of ..." instead of just the Church's logo.
mprusse
Member
#5
MorettiDP wrote:I understand the needs to protect the Church Logo and other Church Trademarks, Copyrights, Marks, Patents, etc. But I believe that we need more access to the correct Church logo.
In my ward and stake, members are called to make bulletins and newspapers. Wards produce envelopes and office papers and letters to use in many programs and services. All of these products don't present the Church logo correctly.
I can see these documents with bad copies of Church logos. Brazil Ribeirão Preto Mission, Campinas Brazil Temple and Area offices like Distribution Services for Brazil South Area uses corrupt versions of Church Logo to your documents and pieces. The MLS Brazilian Portuguese translation presents a not-formatted version of the Logo.

I believe that the Church units need help protect the logo use, but to protect the logo isn't needed proibited the logo's use. I am contacted the Copyrights and Permitions Office months ago to ask to have a copy of the font of Church logo or good cdr or jpeg copies of the logo in multiple languages to use, but I do not received a response.

The Church can produce a Mark Use Handbook and turn an intranet site with access to the logos, etc.? I ask it here because the primary logo usage for me is to produce technologic related materials, like computer prints, computer generated images, printed marerials produced on computer (like bulletins), etc.

Thanks for your support!
_____________________
Sorry for the bad English!
The Church does produce this information. It is entitled "Church Name and Logotype Guidelines for Local Units", item no. 35654. This document, under a letter from Elder Boyd K. Packer, includes the following information:

Philosophy of the Church Logotype, Acceptable Uses of the Church's Name, Acceptable & Unacceptable Uses of the Church's Logotype, examples of each and a page of logotypes.

You may order copies of this document (35654; no charge) from your local Church distribution center. Our copy came when we organized a new ward as part of all of the new ward materials sent.
tyhatch
New Member
#6

What about electronic files?

Such as an EPS? Even a hi-res TIF would be nice... Not that most individuals making ward bulletins every Sunday would be saavy enough to take advantage of it.

Being a professional Designer, that's what I'd ask my clients for. With an organization the size of the Church, having a resource like this available would fit nicely into the Newsroom's Background Information section with the appropriate brand guidelines.
bhofmann
Member
#7
tyhatch wrote:Such as an EPS? Even a hi-res TIF would be nice... Not that most individuals making ward bulletins every Sunday would be saavy enough to take advantage of it.

Being a professional Designer, that's what I'd ask my clients for. With an organization the size of the Church, having a resource like this available would fit nicely into the Newsroom's Background Information section with the appropriate brand guidelines.
I agree with the request for a digital image. In addition to TIF and EPS a plain old JPG would be simple enough for most non-designers.
emckirdy
New Member
#8
I wholeheartedly agree with the need for access to the church logo on official documents. Usage of low-quality logos happens quite frequently in this state, in newspaper ads promoting community events, printed programs for sacrament meetings, firesides, community concerts, stake music concerts, etc.

Recently, our stake teamed up with three other local churches to put on a combined community concert of American hymns and folk music, and guess which church was the only one with a 72 dpi jpeg on the cover, up against lovely EPS files?

Yup, that's right. Ours.
mprusse
Member
#9

Electronic versions are available

tyhatch wrote:Such as an EPS? Even a hi-res TIF would be nice... Not that most individuals making ward bulletins every Sunday would be saavy enough to take advantage of it.

Being a professional Designer, that's what I'd ask my clients for. With an organization the size of the Church, having a resource like this available would fit nicely into the Newsroom's Background Information section with the appropriate brand guidelines.
I quote from the December 11, 2000 letter entitled "Church Name and Logotype Guidelines for Local Units".

"Local units may use the Church logotype only on publications and materials they officially sponsor. To use the logotype, cut out copies from the sheet enclosed with printed versions of these guidelines. Additional sheets may be ordered from your local distribution center. The logotype is also available electronically on a 3.5" pc-formatted disk (saved as a Windows® metafile [.wmf] and as an Adobe Illustrator® eps [ai.eps] file)."

I have not yet attempted to request the electronic version but will do so soon. I just hope they can email it to me as I no longer have a floppy drive. And as a Macintosh user I would prefer it in an eps version.
Ottawa Ward-p40
New Member
#10
I could use the Logo as well
bhofmann
Member
#11
macsense wrote:The logotype is also available electronically on a 3.5" pc-formatted disk
Hmmmmmm, what do you do if you don't have a 3.5" drive anymore? I guess I could take it to the clerks office and move it to a thumb drive.
MorettiDP
Member
#12
One of you received from a Church department the 3.5 disquette or the files? I don't believe if it is available in Portuguese... :-( BUAAAAAAAAAA!!!
.
.
.
Sorry!
ajerome-p40
New Member
#13
ajerome wrote:If I may also chime in on the idea of a Church Trademark Use Handbook...

I wish I could recall better a (GA) talk given a couple years ago that encouraged members to place links on their web pages to the official Church sites. Since I cannot site this talk exactly, I'll just say that I took it to heart.

I maintain several web sites and, where appropriate, I do my best to recommend (or even blind-link) various of the Official Church web sites. The best example is www.pseudepigrapha.com, which provides blind links to the Churches great scripture pages.

(The idea is not to classify the scriptures as pseudepigrapha, but to introduce my visitors to the Church site where there might be an interest in the Book of Mormon, D&C, PofGP, and answer questions about religion and God in general from my LDS perspective such as defining the terms "pseudepigrapha" and "Apocrypha").

The blind-links to the Official Church web pages are not a problem for me (and I assume that they are not a problem for the Church).

However, I also have a named link to www.lds.org. This link (instead of a well-designed, identifiable, graphic), is displayed on my page as the bulky text "The Church of Jesus Christ of Latter-day Saints". Bulky, as not to pretend to try to mimic the official Church logo.

I wish the Church would find a way to allow me to use some sort of recognizable "Church authorized" graphic I can use instead of my bulky text approach.

Perhaps the Church could come up with graphic/logo specific to this need, and a handbook (and/or agreement) which specifies how the logo may be used?

Best wishes;
-Adam Jerome
Has there been any movement by the Church to supply a graphic that may be used to indicate linkage to the official church site(s)?
RyanLDS-p40
New Member
#14

here ya go

The Church of Jesus Christ of Latter-Day Saints (Official Logo)

http://img120.imageshack.us/img120/971/ ... bigor1.jpg

3842 x 1176 pixels

I had a hard time finding this logo also and I remembered running across this forum in my search. I thought id do a nice thing and make this available to others who are making church publications. Please use it with good intentions! If someone needs it larger than the size I provided, I can help there too....

I should get points for this... you all know how hard it was to acquire.


-R
MorettiDP
Member
#15
RyanLDS wrote:The Church of Jesus Christ of Latter-Day Saints (Official Logo)

http://img120.imageshack.us/img120/971/ ... bigor1.jpg

3842 x 1176 pixels

I had a hard time finding this logo also and I remembered running across this forum in my search. I thought id do a nice thing and make this available to others who are making church publications. Please use it with good intentions! If someone needs it larger than the size I provided, I can help there too....

I should get points for this... you all know how hard it was to acquire.

-R

How you achieve this logo (in this size)??? Can you receive access to it in another languages?

Thanks!!!
WelchTC
Senior Member
#16
I'm getting the official word about the usage of Church Logo. Please stay tuned.

Tom
WelchTC
Senior Member
#17

Use of Church Logo Restrictions

I've received the following from Church Correlation regarding the use of the Church Logo:
To protect the Church's trademark rights, all use of the Church logo needs to be authorized by the Correlation Intellectual Property Division. Generally speaking, use of the Church logo is being restricted to official Church programs and materials. However, we would be glad to consider requests from individuals. Such requests should be sent to cor-intellectualproperty@ldschurch.org.
So if you want to use the logo, please contact the CHurch.

Regards,

Tom
MorettiDP
Member
#18
Is needed to send a layout of the material produced to Church Correlation, Tom?

Thanks.
richmanll
Church Employee
#19

Official Response on the Use of the Church Logo

tomw wrote:I've received the following from Church Correlation regarding the use of the Church Logo:

To save you all from having or order the document Church Name and Logotype Guidelines for Local Units (item 35654), let me summarize it below:

The official Church logo is used on materials produced for wards, stakes, missions, etc. by Church headquarters, such as stationery and missionary name tags. It may also be used on publications and materials the unit officially sponsors, such as sacrament meeting programs. However, that decision is currently being revisited and may be reversed. When the logo is used, you must use the official logo and not try to mimimic it by placing it in 3 lines or in all CAPS.

In most cases, the name of the Church can be used instead of the logotype in locally produced materials. Even then, it should only be used in cases where the associated activity or function is officially sponsored by the local unit, and in such cases, the name of the local unit must be used in conjunction with the name of the Church. For example, Canyon Estates Ward of The Church of Jesus Christ of Latter-day Saints.

Larry Richman,
Director of Publications and Media Project Office
www.ldsWebguy.com
RyanLDS-p40
New Member
#20
MorettiDP wrote:How you achieve this logo (in this size)??? Can you receive access to it in another languages?

Thanks!!!

I assume you are looking for the "A Igreja de Jesus Cristo dos Santos Ultimos Dias" logo? I posted it for you here :

http://img254.imageshack.us/img254/4742 ... zilxg5.jpg

Hope that helps!
RyanLDS-p40
New Member
#21
macsense wrote:I quote from the December 11, 2000 letter entitled "Church Name and Logotype Guidelines for Local Units".

"Local units may use the Church logotype only on publications and materials they officially sponsor. To use the logotype, cut out copies from the sheet enclosed with printed versions of these guidelines. Additional sheets may be ordered from your local distribution center. The logotype is also available electronically on a 3.5" pc-formatted disk (saved as a Windows® metafile [.wmf] and as an Adobe Illustrator® eps [ai.eps] file)."

I have not yet attempted to request the electronic version but will do so soon. I just hope they can email it to me as I no longer have a floppy drive. And as a Macintosh user I would prefer it in an eps version.

An AI file is actually one better than an EPS and you can open it in photoshop in the same way you use an EPS. It is a vector file and you will be able to apply the resolution before you raster the file.
kthomas
New Member
#22

Gif File of Logo

Try this one.
ldslogo.gif
ldslogo.gif (9.39 KiB)
Bender-p40
New Member
#23
RyanLDS wrote:I assume you are looking for the "A Igreja de Jesus Cristo dos Santos Ultimos Dias" logo? I posted it for you here :

http://img254.imageshack.us/img254/4742 ... zilxg5.jpg

Hope that helps!

And in spanish? "La Iglesia de Jesucristo de los Santos de los Últimos Días"

I have this, but i need one better. Somebody have it in best resolution?


Thanks
logo.jpg
logo.jpg (23.09 KiB)
tdamcbigity-p40
New Member
#24
Good investigation macsense. Thanks for the info gents, brothers.
techgy
Community Moderators
#25
larrydkb wrote:The Church logo is available at lds.org under Mormon Helping Hands.

Here is the English and Spanish in .emf format.
I must be missing something because I'm not finding the logo that you're referring to. It would be helpful if you were to provide the actual link. ;)
Have you read the Code of Conduct?
russellhltn
Community Administrator
#26
Which one are you looking for? Google found this link to helping hands.

I think he must have extracted the logo from the artwork. The church logo is attached to his message.
Have you searched the Help Center? Try doing a Google search and adding "site:churchofjesuschrist.org/help" to the search criteria.

So we can better help you, please edit your Profile to include your general location.
techgy
Community Moderators
#27
RussellHltn wrote:Which one are you looking for? Google found this link to helping hands.

I think he must have extracted the logo from the artwork. The church logo is attached to his message.
I cannot open the emf file that he's attached. In his email I assumed that he was referring to a different logo than what he had attached. Obviously the church logo is available on just about any page of lds.org

It's just that the post wasn't clear as to where on the page he was referring.
Have you read the Code of Conduct?
techgy
Community Moderators
#28
Techgy wrote:Not everyone is using WinXP. I would suggest that a more common format would be either jpg or gif as they're viewable with a wide variety of software. I believe what's confusing is that the thread was originally referring to the Church logo. You were referencing the Helping Hands logo, which is also Church logo but used differently. The logos referenced in the page you provided are in pdf format.
larrydkb wrote:The Church logo is available at lds.org under Mormon Helping Hands.

Here is the English and Spanish in .emf format.
Here's a copy of the "emf" files previously referenced, only these are in GIF format.
📎 logos.zip (26.76 KiB)
Have you read the Code of Conduct?
goldcntry-p40
New Member
#29
Does anyone know the actual name of the Font the Church uses? Is this font proprietary? Yes, I'm a font-addict and have always loved the Church's fonts. The only problem I've had is that I can find fonts that are close... just not close enough. *sigh*
aebrown
Community Administrator
#30
goldcntry wrote:Does anyone know the actual name of the Font the Church uses? Is this font proprietary? Yes, I'm a font-addict and have always loved the Church's fonts. The only problem I've had is that I can find fonts that are close... just not close enough. *sigh*
If you're talking about the font that is used in the official logo, I'm pretty sure it is a custom font. It is certainly close to other fonts, but I think it is different on purpose. The Church really does not want anyone trying to recreate the official logo by any means -- there is no way one can use existing fonts to get close enough to truly match.

I also don't see the Church using that font in any other context, so I don't think we should, either. The basic rule is: in situations where use of the official logo is authorized, use the official logo image. Otherwise, don't create anything that looks like the logo.
Questions that can benefit the larger community should be asked in a public forum, not a private message.
Mikerowaved
Community Moderators
#31
Alan_Brown wrote:If you're talking about the font that is used in the official logo, I'm pretty sure it is a custom font.
Yes, Alan's correct. It's a proprietary font licensed only to the Church.
So we can better help you, please edit your Profile to include your general location.
lajackson
Community Moderators
#32
I once found a font in the Interleaf publishing system that was nearly a dead ringer for the Church font, but even then there were some differences. That was back in the early 1990s.
JamesAnderson
Senior Member
#33
II've heard somewhere the font name the Church is using now is called 'Deseret'. This came up in the discussion relating to the BYU logotype.

It is a a variant of Times Roman and its lowercase all-caps version, but the tails and some curved letters are different. Haven't seen HTF Requiem or the others mentioned, and the Optima variant mentioned is not of the new logo, but of the logo that was used for over 20 years before the new logo was created.

The new logo and font was created so it woulod look good in electronic publications as well as print. A good example is this site and anything else the Church runs officially.
MorettiDP
Member
#34
The HTF Requiem is used at the Medallion BYU, BYU-I, BYU-H and LDSBC marks. It's only present at the place when, at BYU logo, is show "Brigham Young University - Provo, Utah -". The Church uses this font at Church Publications and BYUs and LDSBC uses it as a first choise for official publications.
The word mark "Brigham Young University" uses the Official Church Logo Font, like BYU-IDAHO, BYU-HAWAI'I and LDS BUSINESS COLLEGE, etc.
I heard that these font (the Church Font) are made as a variant of HTF Requiem and Trajan, purchased by the Church from HTF with exclusivity for it, and is called "Deseret" true. But when we search "Deseret Font" at Google, only the creations of Deseret Alphabet from Brigham Young time are available.
(sorry for these bad bad English... again, hehehe ;-) )
pantherjad-p40
New Member
#35

Downloadable Church Logo (Adobe Illustrator File)

I found a location where you can download what appears to be the official logo in an Adobe Illustrator format (vector and all!). http://www.brandsoftheworld.com/search/ ... 71379.html

To me, it appears to be THE logo (although, I suppose it could be a replica).

In any case, an AI file like this is your best bet for electronic versions (as opposed to cutting it out of a pdf from other sources).

I am glad the Church and its universities and affiliates have a well organized plan in place for uniform branding. In this day and age, and in our world, reputation and dignity is based on perceptions and, unfortunately, too often today's perceptions are shaped almost exclusively by various types of media (I mean all forms of media, not just broadcast). Thus, a good brand identity in the form of uniform logos and even typeface, can lend a lot of legitimacy and dignity in a world where no one pays attention to substance. I wish we were in the old days when people were smart enough and independent thinking enough to listen and think about the substance of our message. But unfortunately the church is forced into being very particular about its branding in order to blaze the path for others to hear our message. They are doing a great job of it, I love the brand!
jdlessley
Community Moderators
#36
pantherjad wrote:I found a location where you can download what appears to be the official logo in an Adobe Illustrator format (vector and all!). http://www.brandsoftheworld.com/search/ ... 71379.html

To me, it appears to be THE logo (although, I suppose it could be a replica).
Since the site you linked to is not an official Church site I would be wary in using such a source. It is safer to use only Church sources for something this important.
pantherjad wrote:In any case, an AI file like this is your best bet for electronic versions (as opposed to cutting it out of a pdf from other sources).
Copies of the logotype that may be photocopied or scanned are provided in Church Name and Logotype Guidelines for Local Units. After scanning from this source you can save the electronic version for any authorized use of the logotype.
JD Lessley
Have you tried finding your answer on the ChurchofJesusChrist.org Help Center or Tech Wiki?
Mikerowaved
Community Moderators
#37
pantherjad wrote:I found a location where you can download what appears to be the official logo in an Adobe Illustrator format (vector and all!). http://www.brandsoftheworld.com/search/ ... 71379.html

To me, it appears to be THE logo (although, I suppose it could be a replica).
It's close, but no banana. The capital "J", "C", and "R" are noticeably different.

It gave me a couple of chuckles, though. The 4th line of the file says:

Code: 

%%Title: Seventh-day_Adventist_Church.eps
Obviously a typo. ;)
So we can better help you, please edit your Profile to include your general location.
WelchTC
Senior Member
#38
I would recommend that people do not use logos found off of 3rd party servers. The Church has terms and conditions for the use of it's logo and other church resources.

Tom
MorettiDP
Member
#39
Obviously this is not the official logo of the Church (just look and you'll see that it is very different. The logo in the new version of Mormon.org is also very strange (although it was produced within the headquarters of the Church). If you put that logo along with the logo found on LDS.org you will see that Mormon.org's logo is very strange now.
JamesAnderson
Senior Member
#40
I'm not seeing any real difference between what is on the current mormon.org site and lds.org when it comes to the Church logo.
zabaki
New Member
#41
Church logo's can be found within PDF versions of church material. such as PMG.

I've used it in missionary work, when making invitations and such things.

Though it probably would be the wisest to e-mail the church for approval.
aebrown
Community Administrator
#42
zabaki wrote:Church logo's can be found within PDF versions of church material. such as PMG.

I've used it in missionary work, when making invitations and such things.

Though it probably would be the wisest to e-mail the church for approval.
It's good that you are actively doing missionary work and making invitations. But the Church is very careful about how its logo is used, and the quality of the reproductions of the logo when it is used.

Please review this post much earlier in this thread, which makes it clear that the logo is to be used only for official Church purposes, unless specific permission is granted by the Church Intellectual Property department.
Questions that can benefit the larger community should be asked in a public forum, not a private message.
zabaki
New Member
#43
I'm having a bit of difficulty finding out who to contact to get in touch with someone within the church, whom I can talk with about GFX for mission.

I'm a full time missionary serving as a IT helper fixing MOS, networks, but also doing GFX, such as pass-along cards, posters, and more.

I know the church has a lot more available than just the things that I can find on the net.
Do you or anyone have any suggestions of where to go to get more approved material.
MorettiDP
Member
#44
I understand that the Church need to make your viewpoint about his logo and trademarks more available to Church leaders in his needs.

For exemple, some years ago I can help an adventist friend in a project related with graphics products for his congregation in our city. The Adventist Church publishes a guidelines handbook (http://www.adventist.org/logokit/GSMENG.PDF) and it make much more easy to understand the corporative views of the church in the use of its trademark.

I believe that our Church have a document like this (to guide employees, for exemple). If a document like these can de available to Church leaders our work will be best and we will understand more easy the places where the logo is aplicable and where not.

Other thing is that in US and Canada you can request letterheads and other stationery by LDS Distribution Services, but in other countries we don't have these things. If guidelines are turn available, we can create these documents in international areas more easy and professionally.
MorettiDP
Member
#45
Of course it's only one idea.

The Church can say that CHQ published instructions in 1996 (see file 35654059 - sorry, I don't have the file in English) and after in 2000 (see file 35554000) but these instructions is only a basic view on the matter enclosed to President Packer's letters.

If a most compreensive document is published on this subject, we can understand better the places when the logo is available to use or not, and how reproduce the logo with dignity, quality and inside Church and copyright rules.

An official place for download the logo in all the languages is an interesting feature too (it can be lds.org/logos, for ezemple).
russellhltn
Community Administrator
#46
Sorry MorettiDP, I removed the files you attached. There seems to have been some changes in the last few months about access to the church logo. It seems much more restrictive now.
Have you searched the Help Center? Try doing a Google search and adding "site:churchofjesuschrist.org/help" to the search criteria.

So we can better help you, please edit your Profile to include your general location.
MorettiDP
Member
#47
RussellHltn,
What do you mean with "more restrictive" rules. There is a new document (more recent) on the subject?
mkmurray
Senior Member
#48
MorettiDP wrote:RussellHltn,
What do you mean with "more restrictive" rules. There is a new document (more recent) on the subject?
Unfortunately, I don't think there is anything us Moderators can give you a link to right now. You will have to trust us that we have been communicating with Church employees privately on this matter.

Perhaps a Church employee can make a statement here in the thread to tell the Community a little bit about the subject. I apologize I have to be so vague at the moment.
MorettiDP
Member
#49
No problem, mkmurray. I trust in you. I can understand it. I can understand the reason for the Church protect its copyrights, this is normal and is a protection for us too.

I would be really happy if some Church employee could explain more about this subject to us. It would be very useful.

Remember that this topic begin in 2007 when I detected problems with the use of the logo in units and departments in my own country. Since then, I found problems not only in the use of the logo in Portuguese, but in the use of the logo in English and other languages too.

If the Church is so concerned with a correct self presentation (and I agree that it's the correct), then it should concern itself that all departments and operations had the logo presentation correctly. If the international units must produce your letterhead papers and envelopes (and this causes problems), imagine the MLS (which still has a logo not formatted in Portuguese reports) or the strange version of the logo in Mormon.org and other Public Affairs Department sites (like the Preposition 8 site too - see above) that are produced inside the Church headquarters.
This problem should be smaller if the local units in international areas have access to the same procedures as the units of the United States and Canada has to order stationery. The biggest concern about the logo is not just to create materials for external use (like missionary invitations and cards or invitations for meetinghouses dedications, for example) but to create documents for internal use that need to be properly standardized, like letterheads and envelopes, that are used to report Administrative or Disciplinary Actions and even to use in documentation to government issues (taxes and tributes reduction forms, for example).
I understand that I can be a little critical on issues of graphic images, but it is my specialty as a Computer Technician. I really like this area. Sorry if I exaggeration in this matter.
Image
Mormon.org LDS Church Logo versus LDS.org LDS Church Logo
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jdlessley
Community Moderators
#50
larrydkb wrote:Now that this whole forum is public, will a kind moderator delete my posts wherein I included the logos?

I'm for making the logo available to members, but I sure don't want it out in the open.

My posts do not include an option for editing or deletion. Thanks.
A PM was sent to you. One post was deleted.
JD Lessley
Have you tried finding your answer on the ChurchofJesusChrist.org Help Center or Tech Wiki?
nekcih-p40
New Member
#51

Logo

I hate to stir the pot (just a little more) but don't you think it's a good idea to have the church logo on the cover of every ward bulletin out there? For many people, the sacrament meetings of the church are their first and/or last point of contact. It seems like branding 101 to me.

In the same vein, where's the official church press kit? It's no wonder the church is known by so many names other than its official name! We need to get our own brand straight if we expect the rest of the world to get it.

Why not provide official ward bulletin templates with the logo on them? An official press kit would be nice too.

I'd urge church employees and leadership who are readers of this message to reconsider making the logo and/or ward bulletin templates available.

If it can't be done, please enlighten all of us as to why. We want to understand so that we can be one in this matter!
russellhltn
Community Administrator
#52
nekcih wrote:In the same vein, where's the official church press kit? It's no wonder the church is known by so many names other than its official name! We need to get our own brand straight if we expect the rest of the world to get it.

[...]An official press kit would be nice too.
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Background Information
nekcih wrote:I'd urge church employees and leadership who are readers of this message to reconsider making the logo and/or ward bulletin templates available.

If it can't be done, please enlighten all of us as to why. We want to understand so that we can be one in this matter!
You can find some community-created samples here

I don't think anyone here can answer your question other then that the instructions that come with the logo are quite limiting. I can only speculate as to the reason. I'm quite sure that has been established at high levels with competent legal council and not something that can be changed at the church employee level.
Have you searched the Help Center? Try doing a Google search and adding "site:churchofjesuschrist.org/help" to the search criteria.

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MorettiDP
Member
#53
nekcih wrote:I hate to stir the pot (just a little more) but don't you think it's a good idea to have the church logo on the cover of every ward bulletin out there? For many people, the sacrament meetings of the church are their first and/or last point of contact. It seems like branding 101 to me.

In the same vein, where's the official church press kit? It's no wonder the church is known by so many names other than its official name! We need to get our own brand straight if we expect the rest of the world to get it.

Why not provide official ward bulletin templates with the logo on them? An official press kit would be nice too.

I'd urge church employees and leadership who are readers of this message to reconsider making the logo and/or ward bulletin templates available.

If it can't be done, please enlighten all of us as to why. We want to understand so that we can be one in this matter!

I have the same opinion about this things. Since our history put us in a monster confusion of names and logos (it's, of course, related to some other churchs who are know by names like ours our most identical to ours, like the Strangites, for exemple), is my idea that the Church need to strong his brand and make it available for local leaders ONLY in official promoted programs and activities.

If a ward is an official Church institution, or if a S&I or a FHC is a part of an official Church department, why not use the official Church logo in the products this organizations create? As IT enthusiasts, we can properly render and create products without crack copyright laws and the misrepresent the logo. With a brand manual like some others maked by companies and organizations in international level, we can know exactly what's the things we can do and we can't do.

I know that the brethren at Church's top levels is responsible about this decisions, with the help of the Office of General Counsel, but, to me, restrict the logo usage to official Church organizations is an strategy error that contribute to the pool of Church erroneous logos we can see in our wards, stakes, temples, etc. Why I will create a logo with Times New Roman if I have access to HTF-Deseret (official Church logo typeface)? Why I will create a poor logo in Photoshop if I have available a high resolution version in an restrict download site, in the size I need and with the colors I can do? It's a thing we need to see, and I believe is an important thing.
allenjblodgett
Member
#54
There are copys of the church's logo in a few languages on wikipedia.:)

Spanish
English
Portuguese
jdlessley
Community Moderators
#55
The Church logo and logotype are copyrighted. Any images found on the web other than on official Church websites or sponsored Church websites should not be considered an official logo image. Use of the Church logo has been discussed earlier in this thread. Please consult the Church Handbook of Instructions and the Church Name and Logotype Guidelines for Local Units for Church guidance and instructions on use of the logotype.
JD Lessley
Have you tried finding your answer on the ChurchofJesusChrist.org Help Center or Tech Wiki?
italiasaint
New Member
#56

The name of the font the church uses in its logo

goldcntry-p40 wrote:Does anyone know the actual name of the Font the Church uses? Is this font proprietary? Yes, I'm a font-addict and have always loved the Church's fonts. The only problem I've had is that I can find fonts that are close... just not close enough. *sigh*

The name of the font the church uses in its logo is Deseret-HTF and it comes in large size and small size. I have downloaded and installed the font successfully.. Please remember that this font can only be used for church use only.
aebrown
Community Administrator
#57
italiasaint wrote:The name of the font the church uses in its logo is Deseret-HTF and it comes in large size and small size. I have downloaded and installed the font successfully.. Please remember that this font can only be used for church use only.
I'm not sure what you mean by "Church use" -- you cannot use that font to try to create the actual Church logo, so I don't see what purpose the font serves.
Questions that can benefit the larger community should be asked in a public forum, not a private message.
Mikerowaved
Community Moderators
#58
italiasaint wrote:The name of the font the church uses in its logo is Deseret-HTF and it comes in large size and small size. I have downloaded and installed the font successfully.
Besides, this font has never been released to the public domain, so any copies you may find in the wild are to be considered pirated.
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jdlessley
Community Moderators
#59
Mikerowaved wrote:Besides, this font has never been released to the public domain, so any copies you may find in the wild are to be considered pirated.
... or forgeries.
JD Lessley
Have you tried finding your answer on the ChurchofJesusChrist.org Help Center or Tech Wiki?
JamesAnderson
Senior Member
#60
Forgeries are more than likely, if it is correct that the font has never been released generally.

Very common to find knockoff fonts, they're usually found in so-called 'free' software sites, or P2P sites, the same places pirated entertainment content is usually found in.

EDIT: Searched for it via search engines, almost everything shown is illegal P2P, 'Bittorrent', 'warez', and other sites of that nature. There are a couple sites out there that have the logo itself as a sample, but the rest that offer the font are all piracy-related.

Another, yet somewhat remote possibility is a mistaken release in some font product, or some other way where the release was inadvertent and not known until a number of copies got out to the wild.
sammythesm
Member
#61
It is fairly common for font-authors to create fonts that are copy-cat or look-alike fonts. As a graphic designer, I've downloaded hundreds of fonts that are based on famous typography - for example, there is a font based on the famous lettering in the Indiana Jones movie posters.

The existence of a copycat font doesn't, automatically, make it "illegal", "pirated", or "forgeries" in the legal sense of the word. Indeed, many copycat fonts are bought, sold, and licensed on their own by their creators in cases where the typeface itself wasn't copyrighted or restricted or when there's enough subtle variation from the original to make it its own thing.

Obviously, if the actual font the church purchased exclusive rights to or had created for its own use was being distributed w/o their consent, it would be a problem. But there's no evidence here that this is what is happening. For now, this appears to be a copycat font which probably has just enough variation from the original to be all right.

I understand the impetus for the church wanting to protect its brand, but I think the current policy of only allowing the logo on items approved by the church correlation department goes too far. Branding is important and each ward and stake is an extension of the brand of the church. In a way, it is like asking McDonalds to serve the food, but not allow them to put the logo on their menu. :)
VanLeeuwenDR
New Member
#62
Please consider:
"The Church’s name and logotype are key Church identifiers. They are registered as trademarks or are otherwise legally protected worldwide. They should be used only according to the following guidelines.

Local units may use the written name of the Church (not the logotype) when all of the following conditions are met:

1. The activity or function with which the name is associated is officially sponsored by the unit (for example, a sacrament meeting program).
2. The name of the local unit is used as a prelude to the name of the Church (for example, Canyon View Ward of The Church of Jesus Christ of Latter-day Saints).
3. The typeface does not imitate or resemble the official Church logotype.
The Church’s official logotype (see the front cover of this handbook) is to be used only for items approved by the Correlation Department at Church headquarters. Examples of these items are:

1. Official Church publications and stationery.
2. Missionary name tags.
3. Meetinghouse exterior signs.
The logotype may not be used as a decorative element or a computer screen saver. Nor may it be used in any personal, commercial, or promotional way, such as on family history books, T-shirts, buttons, or banners."

https://www.lds.org/handbook/handbook-2 ... es#21.1.10
ursusminor
New Member
#63
I once recreated the logo just for personal practice and because I'm also a font nerd. The closest I came to it was a combination of Palatino and Trajan Pro with a fair amount of customization of both. Unless you're creating an official church publication the logo should not be used, even in ward and stake documents.
ursusminor
New Member
#64
Here is a link to the official logo usage requirements.
https://providentliving.lds.org/welfare ... s?lang=eng

"The ERS logo is for ERS use. Since wards and stakes are not ERS they should not use the logo. Stake and ward employment specialists represent their respective units and ecclesiastical leaders and as such, they do not represent ERS."
Mikerowaved
Community Moderators
#65
Thank you all for your input. This thread has run its course and will be locked. Any further questions regarding usage of the church logo or font may be directed to:

Intellectual Property Office
50 East North Temple Street, Room 1888
Salt Lake City, UT 84150-0018
Telephone: 1-801-240-3959 or 1-800-453-3860, extension 2-3959
Fax: 1-801-240-1187
E-mail: cor-intellectualproperty@ldschurch.org
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