Have You Noticed "Mormon" is In Vogue?

I remember in the '80s there was a huge push in the church to stop using the word "Mormon". The church never registered the "mormon" domain name (it was a porn site for awhile).

Now the word "Mormon" is common all over the church websites.

I was thinking that this is similar to the ancient Saints who changed the name of the Melchisedec Priesthood so that they would not refer to the name of Deity so often.

Even "Christian" was an insulting nickname on ancient times.