I think the biggest issue is that the coverage is so broad it's hard to figure out just who it will appeal to other then general propeller heads who happen to be LDS. (That's me!) It's not a support site so it limits the interest of clerks, LUWS admins, Stake Technologies Specialists, FHC Techs, FHC Directors, etc. It's not really an official "features request" site. There's currently no Open Source program going on or a similar project.
Personally I think the site it too broad and lacking in depth to pull large numbers.
At the risk of sounding like a broken record, uh, corrupted MP3, set up an official user-to-user support area for some of the things mentioned above and I think you'll have your hands full.

Or a open project of some kind. I think the site has promise, but it needs to go somewhere.
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